Every can of No Consequence carries the same number, printed right on the front: 116mg of caffeine. Not 200. Not 300. Not a “proprietary energy blend” that won’t say. Just 116mg, the same amount every time. Here’s the actual reasoning behind that number, and why more caffeine isn’t the same thing as more energy.
What counts as “a lot” of caffeine?
Most healthy adults can handle up to about 400mg of caffeine a day without trouble, according to FDA guidance — roughly four to five cups of coffee. An 8 fl oz cup of brewed coffee has around 95mg. A lot of mainstream energy drinks land between 200mg and 300mg per can, and some single-serving “shot” products push well past that in just a few ounces.
Do the math and it doesn’t take much to get most of the way to that daily ceiling before lunch — especially if coffee is already part of your morning.
Why we landed on 116mg
116mg sits just above a strong cup of coffee. That’s not an accident. It’s the range where caffeine’s alertness and focus benefits show up clearly, without tipping into the jitteriness, racing heart, and anxious edge that tend to show up at higher single doses. We formulated to that number deliberately, rather than maxing out a can just because the category usually does.
No crash. No compromise. No consequences.
The crash is a dose problem, not a caffeine problem
The “energy drink crash” people talk about is usually two things stacked on top of each other: a large single dose of caffeine wearing off all at once, and a sugar spike from a 25–30g-sugar can crashing right alongside it. Most of what gets blamed on “caffeine” is really that second part.
Zero sugar removes half of that equation. A moderate, consistent 116mg dose removes the other half. Neither one is a gimmick — they’re the two levers that actually move how a can makes you feel two hours later.
What else is working alongside the caffeine
Caffeine isn’t doing the job alone. A supplement blend of B vitamins, niacin, and taurine works alongside it — sustaining focus, smoothing the boost, and taking the edge off the tail end of the dose. Combined with zero sugar and 5 calories, it’s built to be something you can reach for more than once in a day without doing the math on what it’ll cost you later.
The full ingredient and nutrition breakdown, batch by batch, is on the product page.
The bottom line
116mg isn’t a smaller number for the sake of being smaller. It’s the number that gets you a real, noticeable lift without asking your afternoon to pay for it. That’s the whole idea behind No Consequence — energy that feels as good as it tastes, printed on the can instead of buried in a panel.
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We formulate, can, and ship No Consequence out of Salt Lake City, Utah. No Blogsequence is where we write about what actually goes into the can.