Our story

Energy for everyone.

Energy drinks power millions of people through their day. Too many of them leave you worse off by the end of it. So we built the one we actually wanted to drink — enough lift to matter, without a bill due at 4pm.

Meet the Drink Shop Now

Two friends holding cans of No Consequence at golden hour in Salt Lake City — Salt Lake City, UT

Cans of Citrus Apple Sunrise scattered on a light surface — 116mg, every can

How we built it

The right boost, on purpose.

Every can starts with 116mg of caffeine — about one good cup of coffee. It’s enough to move you without rattling you. A supplement blend of B vitamins, niacin, and taurine works alongside it, sustaining the focus, smoothing the boost, and taking the edge off the crash everyone else in this aisle pretends doesn’t happen. Zero sugar, five calories, in a can that tastes like a sunrise.

Caffeine: 116mg
B vitamins & niacin: Yes
Taurine: Yes
Sugar: 0g
Calories: 5

No crash. No compromise. No consequences.

What we hold ourselves to

Four words we hold ourselves to.

01Conscious116mg of clean caffeine, zero sugar, and 5 calories. A boost you can feel good about, every day.
02AccessibleEnergy for everyone. Made for real mornings, real budgets, and real life.
03VibrantA can that looks like a sunrise and tastes like one too.
04GoodGood to your body, good to our neighbors, and good to the place we call home.

Hometown proud

Made along the Wasatch Front.

We’re headquartered in Salt Lake City, Utah, and a proud member of the Utah’s Own program, which champions products made right here in the state. You’ll find us in coolers at the University of Utah, at Ream’s Food Stores, and in Tsubaki One vending machines, with more on the way. Every can you crack open backs a hometown crew chasing a better kind of energy.