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No Blogsequence.

Straight answers on caffeine, formulation, and what’s actually in the can — written by the people who make it, not a marketing team pretending to be a magazine.

Featured

Cans of Citrus Apple Sunrise scattered on a light surface Caffeine 101

Why 116mg? The science behind our caffeine sweet spot.

Every can carries the same number, printed on the front. Here’s the actual reasoning behind 116mg, and why more caffeine isn’t the same thing as more energy. The No Consequence Team · September 15, 2026 · 6 min read Read the full story

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  • Behind the Can

    Zero sugar, still tastes like a sunrise.

    How we built a citrus-apple flavor with 0g of sugar that doesn’t taste like a vitamin.

    Coming soon

  • Hometown

    What “Utah’s Own” actually means.

    Formulated, canned, and shipped without ever leaving the Wasatch Front — here’s what that takes.

    Coming soon

  • Guides

    How to read an energy drink label like a pro.

    Caffeine, sugar alcohols, “proprietary blends” — a plain-English guide to what’s actually on the can.

    Coming soon

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Citrus Apple Sunrise, zero sugar, 5 calories — now shipping, free on orders over $40.

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